Project
The Truss Professional project elevated a global leader in hair treatment products tailored for salons and professionals. I spearheaded this effort by developing a strategic marketing plan and designing a sophisticated website with integrated e-commerce functionality. Renowned worldwide, Truss Professional delivers cutting-edge solutions for hair care excellence
Concept
As a globally recognized leader, the brand focuses on innovation and quality, crafting solutions that meet the demands of modern hair care. The vision is to support stylists and salons with advanced, reliable products that enhance client experiences, setting a high standard for professional-grade hair treatments across the world.
Services
For Truss Professional, I provided a comprehensive set of services to bolster their industry dominance. I crafted a marketing strategy that emphasized their leadership in professional hair care, targeting salons and stylists with precision messaging. Additionally, I designed a website with an integrated e-commerce system, featuring a sleek layout, product highlights, and an effortless purchasing process.