Can you imagine thousands of people working every single day with the same software? This happens every single day with millions of people all around the globe, and It’s never a easy task to change the way people are used to do things.
In this campaign I had to develop and create a fancy way to promote this change and to present the new software to thousands of employees, and that’s was almost a impossible mission.
We had just two weeks to develop and promote some people training to give all those guys need. Our idea? Using a lot of tables around the Dannon’s sites, actors and a unique sketch to convince people changes (sometimes) are very good for everyone.